The business of radio imaging is unique in that I, as a voice-actor and producer, often get a chance to work directly with my competition. This gives me some perspective on how other v/o's operate. What other industry do you get firsthand knowledge of your competitor's product because market conditions force you to use a competitor instead of your own product? I like to think of it as "co-opetition". It's a word coined by NASCAR on FOX analyst Darrell Waltrip to describe how drivers in competition with each other, tend to work together at times during a race to make it to the finish. Through this coopetition, I've learned a few things about how to service one's clients. It astonishes me how a number of voice talents appear to "sit on" work.
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