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 RADIO IMAGING VOICEOVER WEB VIDEO PRODUCTION CREATIVE SERVICES VOICE-OVER

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24
Oct
2011

CO-OPETITION

Drake Donovan E-mail Print PDF

The business of radio imaging is unique in that I, as a voice-actor and producer, often get a chance to work directly with my competition.  This gives me some perspective on how other v/o's operate.  What other industry do you get firsthand knowledge of your competitor's product because market conditions force you to use a competitor instead of your own product?  I like to think of it as "co-opetition".  It's a word coined by NASCAR on FOX analyst Darrell Waltrip to describe how drivers in competition with each other, tend to work together at times during a race to make it to the finish.  Through this coopetition, I've learned a few things about how to service one's clients.  It astonishes me how a number of voice talents appear to "sit on" work. 

Last Updated on Wednesday, 02 November 2011 15:32 Read more...