Creative

Drake Donovan

Fun With Fundraisers

I have two passions outside of my home life: radio & car shows. Most of my time is spent voicing, writing and/or producing radio...

Drake Donovan

Radio Imaging With Actual Images

With all of the tragic events that have occurred recently, I’ve witnessed many folks, including radio accounts, change their social media...

Drake Donovan

Where Have All The Station T-shirts Gone?

“Who does really great t-shirt designs that people actually wear to places other than the gym or while mowing grass?” I encounter this...

Drake Donovan

CUTTING THE FAT FROM YOUR CONTEST PROMOS: SELL THE SIZZLE, NOT THE STEAK

When I began producing radio imaging it was not uncommon to create a contest promo that ran over a minute. I would pack every single...

Drake Donovan

WAYS RADIO CAN MAKE CONTEST RESULTS MORE TRANSPARENT

Tracy Johnson published a great article based on research done by NuVoodoo that a majority of radio listeners are doubtful that...

Drake Donovan

Awaken The Force That Lies Within Your Imaging

I was recently asked how I would describe my beliefs and philosophy on radio imaging. With the upcoming Star Wars film, The Force...